MORE
Get paid to try: -$1 for
a -1°C filtered beer.
To launch a new beer with less alcohol and a lower price, I created a digital campaign that sold the beer for minus R$1 on black-friday.
You buy the beer and we pay you to try it. A nonsense campaign with an even more nonsensical main character.
Copywriting: Lucas Casagrande / Felipe Machado
Art Direction: Elizandra Peniche / Dionísio Burak
Creative Director: Bernardo Passarella
What's on your favorite actors breakfast table?
For the margarine campaign "Only Qualy tastes like Qualy", I created the stunt "Unexpected Breakfasts", which featured Brazilians' favorite personalities eating breakfast all over social media.
Copywriting: Lucas Casagrande / Luiza Mendonça
Art Direction: José Edvando Alves
Creative Director: Bernardo Passarella
How to keep the World Cup conversation going on Social Media after each match?
Kwai was the official sponsor of the Brazilian soccer team during the 2022 World Cup. To keep the competition’s conversation inside their app (and off TikTok), I created the digital stunt
“6-Time Championship” which challenged users to create content and rewarded the best ones.
Copywriting: Lucas Casagrande / Victor Capato
Art Direction: Elizandra Peniche / Beatriz Alpoim
Creative Director: Bernardo Passarella